Why we built limitly?

Problem: People overspend without realizing it
Insight: Traditional finance apps are boring and ignored
Solution: Combine automation + humor + behavioral psychology

Our mission

Help people stop losing money mindlessly by turning everyday spending into something they actually notice, understand, and control.

Our vision

A world where managing money isn’t boring, ignored, or complicated — but instinctive, engaging, and impossible to avoid.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

Kushal Mudaliyar

Co-Founder and CEO

Aaditya Darakh

Co-Founder and CTO

PULKIT MOOLCHANDANI

Co-FOUNDER AND CHIEF ARCHITECT

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dev@limitlyapp.in

ABOUT US